Sam is currently the Senior Producer of Audience Labs at the Royal Opera House, an innovation initiative bringing together pioneering artists and next generation technology to create boundary-breaking contemporary opera and ballet experiences. Previous to the Royal Opera House, Sam produced headline contemporary exhibitions at the Victoria and Albert Museum, and before this at Museum of the Moving Image in New York.

She has commissioned and worked with a range of artists, designers, technologists, and creative practitioners, and enjoys making cross-disciplinary, interactive public experiences that offer new perspectives and push the boundaries of digital creativity. Sam was also the co-founder of the Bristol-based arts organisation Compass Presents, creating immersive environments, enhanced screenings and interactive encounters.