Eero Tiainen is a VR director whose work combines dramaturgy, game design and experience design. Tiainen is the artistic leader of an upcoming metaverse experience Love Simulation EVE co-produced together with Espoo City Theatre. He is also the director of the XR Art Festival Embrace. Previously Tiainen has worked in several research groups at Aalto University. Tiainen is also on the board of the Finnish Virtual Reality Association FIVR.